The Government is expected to spend over MK75 Million to host the first ever Tourism Expo 2017 in Lilongwe.
The Minister of Industry, Trade and Tourism, Henry Mussa disclosed this in Lilongwe during a press briefing ahead of the event set for August 30 to September 1.
Mussa reveals that the Ministry will also get support from various stakeholders in the tourism industry.
So far, the Ministry has received over MK25 million in pledges for the event which is aimed to promote domestic tourism, where Small and Medium Enterprises-SMEs will also take part.
Mussa acknowledges that SMEs make a huge contribution to the country’s economy, therefore they need to build linkages with the ICT, Banking and Transport sectors to boost tourism.
The main objective of the expo is to provide a platform for the participants to interface and experience first-hand, Malawi’s tourism products.
The participants include international and regional buyers, tourism authorities and ministries responsible for tourism, the academia and the general public.
It is also hoped that the event will help participants share best practices on how to network and package Malawi’s tourism products for increased returns.