Apr 22, 2018 Last Updated 2:12 PM, Apr 20, 2018

Malawi’s Economy Not Suitable For Movie Theatre Business- Sundu Jere

Malawi’s Economy Not Suitable For Movie Theatre Business- Sundu Jere Image sourced at gettyimages.com
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The country’s movie theatre business is attracting debate on social media as the Hollywood blockbuster movie Black Panther takes the world by storm.

The movie is already showing in neighbouring countries such as Zambia and Tanzania but is yet to be shown in the country.

Proprietor of The Underground in Blantyre, Sundu Jere tells Capital FM that it is interesting the movie has sparked such debate locally.

The Underground which was formerly called M-theatres is the only movie theatre in Malawi.

“We are the only cinema in Malawi and we do not even have an international chain.

Most of the people making such noise do not understand how such a business works but there are a few people with positive comments who understand how the cinema industry works,” Jere said.

The proprietor went on further to say that most people have misconceptions of how cinemas work; the business is risky and requires a lot of investments so that one does not end up going out of business after realising that there is low patronage whenever a movie is showing.

When asked on when The Underground might screen the critically acclaimed movie, Jere said they will screen the film that when they see it profitably suitable to do so.

“People should not compare Malawian cinemas to that of Zambia or Tanzania because even our economies are very different, and they have demand so movie theatres even compete for customers.

We have a business to run and for us to make sure that our business is surviving, we will not act just because it’s one person that wants to watch Black Panther,” he added.

According to Jere they are being kept in business because of their loyal patrons that watch movies at The Underground every month, not that one person that wants a movie today but will not be around to watch another movie tomorrow.

Directed by Ryan Coogler, the Marvel movie Black Panther has broken box office records worldwide and already made over a billion dollars since its release last month.

It stars Chadwick Boseman, Lupita Nyo’ngo and Micheal B. Jordan.

Last modified on Wednesday, 14 March 2018 15:11

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