Organisers of the newly rebranded Urban Music People (UMP) event are optimistic that the UMP Fashion Night will help to grow the fashion industry in the country.
Apart from showcasing fashion, announcement of nominees will also be made at the event which is slated for the 15th of next month.
According Chief Executive Officer for Nde’Feyo Entertainment Ken Limwame, the event will be a platform for local designers and models to showcase.
“As you know UMP exists to promote and celebrate Malawi’s arts, culture and fashion.
This is one of the events that has been organised along with the UMP Awards and Festival,” Limwame added.
The CEO who is also a Hip-Hop legend in the country and known by his stage name Zizwa, the event will include activities like Media Awards, announcement of nominations for the UMP Awards, along with other fashion related activities.
Answering as to how important the event will be bearing in Mind that there will also be UMP Awards and Festival ceremony in November, Limwame said the event will set the mood for this year’s Awards and Festival event.
The fashion night will act as a launch for the voting period because that is when nominees will be announced.
Earlier this month, one of the leading fashion and design companies in Malawi, “Nzika Wear” officially partnered Nde’Feyo Entertainment in running the UMP events.
Local Jazz artist Erik Paliani is set to entertain patrons on the fashion night and local fashion brand Kliff Culture, Vivietta, Christian Entwan, Armasi By Jessie and Terry Made Designs will be showcased.
One of the country’s urban music promoters, Urban Music People (UMP) pledges continued support towards the development of the music industry in Malawi.
The UMP made the pledge at the weekend during a media launch in Blantyre.
Urban Music People recently rebranded from Urban Music Party.
Organisers of UMP, Nde’feyo Entertainment, have partnered Nzika Wear in spearheading the brand this year.
Speaking to Capital FM, Ken Limwame who is the Chief Executive Officer for Nde’Feyo Entertainment promised an event more elegant than that of the previous years.
“Unlike last year, this year’s venue will more elegant as it will e held at the Bingu international conference centre in Lilongwe.
We want music aficionados to also be a part of this event. We will be straightforward and allow them to vote for their favourite artists.
It is my wish that nominees and winners will be accepted by fans out there even in situations where the artist they were voting for does not win,” Limwame added.
This year’s awards will comprise of five categories, the media inclusive.
A total of 19 musicians will walk away with awards from various genres.
Nominations are expected to be announced on the 15th of next with the awards taking place.
Lilongwe will kick-start the festival on the 18 of November with Blantyre wrapping it up the following day.
The UMP awards, for local urban artists, started eight years ago in the country.