Organisers of the newly rebranded Urban Music People (UMP) event are optimistic that the UMP Fashion Night will help to grow the fashion industry in the country.
Apart from showcasing fashion, announcement of nominees will also be made at the event which is slated for the 15th of next month.
According Chief Executive Officer for Nde’Feyo Entertainment Ken Limwame, the event will be a platform for local designers and models to showcase.
“As you know UMP exists to promote and celebrate Malawi’s arts, culture and fashion.
This is one of the events that has been organised along with the UMP Awards and Festival,” Limwame added.
The CEO who is also a Hip-Hop legend in the country and known by his stage name Zizwa, the event will include activities like Media Awards, announcement of nominations for the UMP Awards, along with other fashion related activities.
Answering as to how important the event will be bearing in Mind that there will also be UMP Awards and Festival ceremony in November, Limwame said the event will set the mood for this year’s Awards and Festival event.
The fashion night will act as a launch for the voting period because that is when nominees will be announced.
Earlier this month, one of the leading fashion and design companies in Malawi, “Nzika Wear” officially partnered Nde’Feyo Entertainment in running the UMP events.
Local Jazz artist Erik Paliani is set to entertain patrons on the fashion night and local fashion brand Kliff Culture, Vivietta, Christian Entwan, Armasi By Jessie and Terry Made Designs will be showcased.
All is set for Lilongwe International Fashion Week, to be held at the Golden Peacock hotel in the city on Saturday.
The organisers reveal that Regina of Adwalah from Ghana, as well as Amen Couture from South Africa and Robin Chaidva from Zimbabwe, are already in Malawi.
Some of the international designers also set to showcase their designs at Lilongwe Fashion week include Kapasa of Mangishi from Zambia, Josephine Hendo from Uganda and K Martins from Kenya.
One of the founders, Major Carter says Lilongwe Fashion week is the platform where people will see the best of fashion from different countries including Malawi.
He also says that fashion week aims to promote Pan- Africanism through the art and power of fashion, and that it is the duty of young people to create a better Africa.
During the event there will also be performances from local artists Hazel Mak, Fillip Nicolas Bjerkem from Eyez Low Records from Norway, Ritaa and Kika.