Founded by South African national, Nadav Ossendryver, the application allows people to post pictures of places or interesting things spotted in various tourism sites.
"Latest sightings" has worked in places like South Africa where tourists share sites spotted in tourist attraction places hence attracting more people to tour the sites.
The app comes to Malawi following the partnership between “Latest Sightings” and local technology firm, Source IT.
Speaking to Capital FM via Skype, Ossendryver was optimistic the community would work wonders for Malawi’s tourism.
People that share sightings through the App, are said to be getting paid through Mpamba, a mobile platform hosted by TNM, a domestic mobile network company.
However, the mobile phone carrier asked for more time to verify its involvement in the initiative.
Recently, authorities said digital platforms could be one way of promoting the county’s tourist destinations saying they are cost effective.
According to the Principal Secretary of the Ministry of Industry, Trade and Tourism, digital marketing has now made it easier, quicker and more cost effective to reach targeted markets, information is not only sent but Digital Marketing provides an opportunity to get instant feedback from the receiver of the information.
Cliff Chiunda said this on September 6 during the official opening of a five-day Regional Tourism Organization Southern Africa (RETOSA) Digital Marketing Workshop in the capital, Lilongwe.
“The growing use of information technology through relatively cheaper devices that have internet access, tourism markets have now dramatically shifted from the traditional markets to the virtual market place.”
Tourism in Malawi
There is considerable potential for tourism in Malawi.
The tourist industry has grown greatly since the mid-1970s, the government is attempting to expand it further.
The tourist sector was badly affected in the 1980s by an economic recession in South Africa, the source of most of Malawi's tourists.
The industry was also badly affected by the destabilization of Zimbabwe but has seen double digit growth in recent years.
Tourism contributed 4,5% to the national GDP in 2014 and provided 3,8% of all jobs.
Main attractions are Lake Malawi, mountains such as Zomba Plateau and Mulanje Mountain and the country's national parks.
The tourist industry promotes Malawi's national parks including Nyika National Park, Kasungu National Park and Liwonde National Park.