The telecommunications player has introduced the K66 Million a year tournament which will run for three years.
Speaking in an interview with Capital Fm on the sidelines of the launch, the company’s Managing Director Charles Kamoto disclosed that they wanted to develop grass root football first.
“Our strategy was to start from the grassroots, try to unearth talent at that level and it happened that to this date we have seen a number of players developing from the Airtel Rising Stars and we are proud of that,” Kamoto said.
He added that they believe that they can also add significant value at top level that’s why they have opted for a highly competitive tournament hence the Airtel Top 8.
Airtel Rising Stars is company’s largest grassroots under 17 football tournament on the continent including Malawi, focused on providing a platform to discover the next generation of football stars. It was launched in 2011.
Kamoto assured that they will continue to bankroll the Rising Stars tournament.
In this new Airtel Top 8 competition, eight top teams from the topflight league will battle it out for honors.
The Champions will pocket 15 million kwacha with the runners taking five million kwacha.
At the start of the tournament, all the eight teams will receive one million kwacha each.
This year, the eight teams comprise three Malawi Defence Force-MDF teams Kamuzu Barracks, MAFCO and Moyale Barracks, Police side Blue Eagles.
The others are traditional archrivals Mighty Be Forward Wanderers and Nyasa Big Bullets, Azam Tigers and Silver Strikers.
Kamoto is encouraging all the competing teams to really go and fight for the trophy.
“We are already seeing a lot of enthusiasm from the clubs that they will fight really to make sure that in just three months a team gets 15 million kwacha richer and every one, every team is keen to fight,’’ Kamoto disclosed.