Football Association of Malawi (FAM) and the Malawi Digital Broadcasting Network Limited (MDBNL) have signed a Memorandum of Understanding (MoU) on establishing a pay television channel dedicated to the beaming of top flight domestic football matches.
The MoU signing event took place in Blantyre this morning.
The deal has materialized after it flopped at the eleventh hour late last year when officials from MDBNL, failed to turn up at a signing ceremony.
“The signing of the MoU marks the first step towards one of the major components of football commercialization which is football broadcasting,” highlighted FAM’s first Vice President, Jabbar Alide, immediately after signing of the MoU.
Alide who also chairs the association’s Competitions and Marketing Committee pointed out that the pay TV channel has financial benefits.
“This will help us make sure that the participants in this game have a return out of the game they play. It will add as an extra income to the gate takings but also help in exposing the talent of local players,” he added.
On his part, Chief Executive Officer for MDBNL, Denis Chirwa, emphasized that they are ready for the project to roll out.
“We are ready and all we are waiting for is for FAM to finalise with their work and when they are done with the signal, we will roll out,” Chirwa said.
The MDBNL CEO further made an assurance that they have the capacity to beam and broadcast the matches.
“We have agreed in our discussions that we can provide a maximum of two live games at a go while the other games can come in as recorded, so, we have the capacity. What is more important for us is that as long as their content producer can give us two signals, we will provide that one,” he said.
In the agreement between FAM and MDBNL, the latter will be providing technical expertise.
The local football channel will only be available to those with Kiliye Kiliye decoders on channel 122.